This is a review of the Sokule (pronounced so cool) social networking program. I will explain what Sokule is, the benefits of membership, the good aspects of Sokule as well as the not-so-good things about Sokule (or the characteristics that could be improved. I will also highlight some of the other Sokule related websites and programs.
What is Sokule?
Started in 2009 Sokule was designed to capitalize on the growing power of social networking for advertising. Sokule combines the power of social networking with business promotion. The central concept behind Sokule was the 1-click ability to post messages to a number of top social media websites like Twitter, Facebook and LinkedIn. Another key aspect of Sokule is the member’s ability to create their own mailing list of other members tracking (following) the member. Over time, a number of additional tools or applications have been added to Sokule to increase the advertising and branding power of Sokule.
Benefits of Sokule membership
Free members receive the following benefits upon joining:
A Twitter look-alike website that enables them to create a short profile, add a link to their website and make 140 character posts to Twitter. They can obtain Sokule virtual tokens (called Sokens) to obtain followers. New members also receive bonus Sokens when they sign up. New members become affiliates of Sokule and get two affiliate pages plus the opportunity to earn 20% commissions on referrals who upgrade.
Upgraded Sokule members receive more benefits depending on the level of upgrade. Upgrades include greater bonuses of Sokens, bigger and better advertising on Sokule including addition of video ads, ability to schedule social media posts and larger commission percentages. Upgraded members can post to additional social media sites. The level of upgrade determines the additional numbers. Upgraded members also have the ability to direct message and email followers (trackers) as well as target recipients based on interests.
Since the beginning, Sokule has continued to add applications to the Sokule website. Two additions are the Sokwall and Kulewall, general posting sites for members (with the appropriate level of upgrade).
The Sokwall is designed for posting long messages much like a blog. The Sokwall application will shorten it and post it to the other social media sites with a link back to the posting on the Sokwall.
The Kulewall is similar to the Postit wall but more socially inclined and less business like. It is used more for notices, posting helpful tips and advice. External links are not allowed. Members can link to their Postit pages and other Sokule related pages.
Sokule has a number of good qualities.
Sokule is free to join. This gives new members the opportunity to try out Sokule. They can set up their member page and post messages to Twitter and build a group of trackers (followers). They can see the number of advertising tools available and how to create their own branding.
Sokule promotes the concept of 1-click posting to a number of social media sites. This saves members a great deal of time and effort. They no longer have to go to the individual sites to post their messages. The following table shows the social networking sites applicable to Sokule. The following table also includes Social Media Today, an online advertising trade magazine, and Hootsuite, a platform for managing social media engagement, used by 10+ million people.
The Social Media Guide shows the top 21 social media websites worldwide for 2015. The Hootsuite list shows the top 7 social media websites for marketers. The websites highlighted in yellow show the websites common to Sokule. As seen in the chart above, Sokule members also have the ability to target their messages to specific niches such as pets.
Another membership benefit is access to the Sokule-related websites:
Sokule Submit – an application to send messages to 100,000+ members daily.
Kule Submit Pro – an application to submit websites and blogs to 1,000’s of high traffic directories, bookmark sites and article sites.
Kule Mail – a safelist that enables members to send email offers to 1,000’s of subscribers on the owners’ contact lists.
1-Click Marketing Machine – an application that submits a member’s website to 7,000+ high traffic websites monthly.
There are a couple of areas that could use improvement.
First, the range and depth of the social media sites should be improved. Social media site popularity changes constantly. An updated social media list would improve new member recruitment and retention. It would also improve member engagement within Sokule.
Sokule pricing may not be competitive with other internet marketing programs and social media management tools. Sokule low-cost upgrades should be repackaged to offer more to the members.
Sokule introduces new terminology into the social media arena. Sokule has its own lingo. Trackers are followers. Squeeks are tweets or posts. Sokens are virtual web currency or tokens used on Sokule. And more.
Sokule is a family of websites and programs designed for businesses. It enables members to build their brand, track or follow other members and automate the posting (squeeking) of messages on a number of social media sites such as Twitter and Facebook. The inclusion of marketing tools and resources within a family helps someone who wants a centralized marketing solution. While other marketers may feel the pricing is not justified and look elsewhere for solutions. However, the ala carte selection of tools means a marketer can choose which tools to use without buying all tools.
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