Secrets of the Big Dogs ebook Review

Secrets of the Big Dogs ebook review

The 2019 version was released mid-December 2018.

Updated for 2019, "The Secrets of the Big Dogs" is a self-help book for beginning and experienced internet marketing entrepreneurs alike. Stan Stuchinski exposes the truth behind the methods used by "Big Dogs" to promote successful online businesses.


First published in 2001, "The Secrets of the Big Dogs” is a $7 internet marketing ebook providing a clear step-by-step course on internet marketing. It is frequently updated to stay current.

First of all, let me say this is the book I wish I had written! Stan reinforces the idea that success requires patience and persistence.

It is rare for someone to succeed "overnight" and make huge incomes. Personally, I know several. But, I know more who have taken years to make their first million.

Yet, unethical marketers continue to promote the idea that you can get rich fast on the internet without doing any work.

Why do they continue to hype get-rich-quick schemes?

Because people want to get rich quick! And they are usually desperate! This is what the scammers are counting on.

Yet, very few "gurus" are willing to acknowledge what it takes to be successful.

The Secrets of the Big Dogs Overview

"The Secrets of the Big Dogs" is a 200+ page "tell-all" book that shows the reader how to be successful online. Following the 10 "secrets" will help readers save time and money. Honestly, almost everyone could spend some time to identify the 10 secrets starting with success requires patience and persistence. But that is the fun of the Big Dog secrets ebook!

Stan also reveals the dirty tricks that many unethical marketers use. There is an entire industry of "gurus" who make millions from not telling you the truth.

They think you will do one of two things. Neither is good for them.

1. You will either quit and not buy their products and lies.
2. You use the truth to build a better business and compete with them.

Either way, they lose. Either by losing customers or getting more competition.

As long as they are not telling you what it really takes, you will not succeed.

Stan also offers an optional Coordinated High Income Portfolio (C.H.I.P.) of making money online niche traffic generating programs. Not only do the  C.H.I.P. programs generate online traffic but offer generous commissions.

Stan has a rigorous review process for selecting programs for C.H.I.P. inclusion. First, the programs must have proof that they work. There are no pre-launch or new programs that lack results data. They also must have a history of paying commissions!

Online traffic generation methods

Leading internet marketing experts consider the following to be the main online traffic generation methods:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

Stan defines the online traffic generation methods below. These are consistent with the experts.

  • Search engine marketing - includes SEO
  • Display advertising - includes pay-per-click
  • Online classified advertising - eBay for example
  • Social media marketing - includes content marketing
  • Mobile advertising - text message ads, web pages
  • Email advertising

Stan promotes email advertising as the preferred method to promote a business opportunity or product offer. He considers the others as being less effective.

I take exception to that.

I believe search engine marketing can be very effective. My first review of the SBD ranks #​3 on the Google Search Engine Results Page per the following screenshot. This shows my search term "secrets of the big dogs review."

secrets of the big dogs review

Google Search Engine Results Page (SERP) showing my first review of the Big Dog Secrets in position #​3.

While there are a number of ways to generate website visitors, search engine marketing is often considered a passive method while email marketing is an active form. It is kinda like if they don't come to you, go out and bring them in.

Coordinated High Income Portfolio (C.H.I.P.) Overview

A key component of the Secrets of the Big Dogs ebook is the Coordinated High Income Portfolio (C.H.I.P.). In a sense, C.H.I.P. is a downline builder designed to save time, create cashflow, and generate lots of website traffic. It is a combination of 15 safelists, 2 traffic exchanges, and 1 tracking program. 

spam email seems to be a never-ending problem

Spam email is still a problem.

Safelist email marketing grew out of the CAN-SPAM Act of 2003. The government passed the law to regulate Unsolicited Commercial Email (UCE). Before the law, marketers sent UCE (SPAM) to addresses harvested from the internet.

The law limited how marketers could send email to people without penalty. Marketers had to provide recipients a way to unsubsribe. Or opt-in to receive future email. As a result, marketers created safelists. Safelists enabled people to 

collect mailing credits by reading email ads. Members use the credits to send email ads to other safelist members.

The open (read) rate of typical safelist email is 2%. The actual conversion to sale is a small fraction of that.

Traffic exchanges, like safelists, enable members to earn credits by viewing ads. By exchanging ad credits, members can display their ads to other members.

The tracker program is not a traffic generator. But it enables the users to track performance of their advertising. Tracking performance is an integral part of maximizing marketing efforts.

How C.H.I.P. Works

The portfolio programs are free to join and have optional upgrade levels. This is typical of these types of traffic generators. Upgrading enables members to reach a larger audience in less time. Also, generally, the higher the upgrade, the higher commission percentage is.

The Big Dog Secrets has always recommended members not to spend more than what is affordable. Instead, use generated profits to upgrade. But part of having a business is spending money to make money. defines an entrepreneur as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.” 

Entrepreneurs balance risk and reward.

The Pros and Cons of "The Secrets of the Big Dogs"

The ebook is informative and effective. It is effective in explaining the "secrets" used by top internet marketers. If nothing else, the book reveals how to avoid the marketing methods used by scammers who only want your money.


  • The ebook is underpriced at $7.
  • User-friendly.
  • Solid background information.
  • Well organized.
  • Very customizable.
  • Solid training. Separate training site with step-by-step what to do and when to do directions.
  • Stays current through frequent updates.
  • "The Secret of the Big Dogs" also includes an optional affiliate program (the only upsell). This enables you to sell the ebook to others.


In 20 years of marketing online, I have never found a perfect program. This includes "The Secrets of the Big Dogs."

While email marketing is the "Big Dog" of marketing. Social media marketing is a big deal. Trends in digital marketing show the power of social media in the realm of mobile devices.

But at least, Stan stays current with internet marketing trends. And email marketing is part of the email list building process. 

Experienced marketers may find the Big Dog Secrets simplistic. But one thing I found in the world of sports and internet marketing is that practicing the basics is the key to success. Periodically reviewing "The Secrets of the Big Dogs" is a great way to stay on track with your marketing efforts.

Plus, for those marketers with downlines, the book would help their team members. Plus, reduce the training requirements.

Summary of "The Secrets of the Big Dogs"

I recommend "The Secrets of the Big Dogs" ebook to anyone who wants an honest view of what it takes to be successful with marketing their internet business. There are internet marketing "heavy hitters" who would prefer their "secrets" remain hidden. But an informed entrepreneur will make better decisions to save money and time.

If you have any questions or comments about Big Dog Secrets, please fill in and submit the form below. I love feedback. I also would like to hear of other members’ comments about this eBook.

Click Here to Leave a Comment Below

Leave a Reply: