Making Money with ClickBank Step by Step

You can make money with ClickBank.

This review will show you how making money with ClickBank step by step ​can be easy, even if you are new to affiliate marketing.

In this ClickBank review, I will be taking a look at how ClickBank (CB) works for ​affiliate marketers. So you can decide if it is something you m​ay want to consider.

According to ClickBank CEO Matt Hulett,

"As of August 2014, the Boise, Idaho-based company handled approximately 30,000 digital sales daily, originating in more than 190 countries."

What is ClickBank?

ClickBank Affiliate Network is a top 100 online retailer with 200 million customers. ClickBank sells mostly digital products worldwide created by entrepreneurs. From arts and entertainment to travel, ClickBank delivers digital lifestyle products to customers in 190 countries.

Vendors can develop and sell their products through the ClickBank affiliate network. Customers order products through the ClickBank secure order forms paying by credit card or PayPal. ClickBank provides live customer service and support to customers who need it!

As an affiliate, you can promote vendors' products and earn ​commissions up to 75%. Affiliates use a ClickBank-provided referral link called a HopLink to direct customers to the vendor's site. If a customer then buys a product, you receive a percentage of the sale that is credited directly to your ClickBank account.

The remaining discussion will focus on the affiliate role in making money with ClickBank.

Who is ClickBank for?

ClickBank is for affiliate marketers who want to provide solutions to meet the needs of their target audience.

Beginner and experienced affiliate marketers can do well making money with ClickBank.

The ClickBank affiliate program is easy to join. Once you create a ClickBank account, you can use it as either an affiliate or a vendor. The ClickBank Knowledge Base has a video and an article on signing up. The article has a link to the sign-up page.

Do You Need a Website?

​I am often asked whether or not you need a website to promote ClickBank products.

The answer is no.

In my post, "Affiliate Marketing without a Website," I describe a number of ways to promote affiliate products without having a website. For example, I reviewed Patric Chan's CB Passive Income Elite system in a recent review describing his Done-For-You business system.

Steps in Finding the Right ClickBank Products

Making money with ClickBank depends on picking the right products.

Your primary focus should be providing value to your target audience. Value is providing solutions to their problems or challenges.

How do you find the right products?

First, understand your target audience and their needs. Then provide information or product recommendations that fulfill their requirements.

The selection process can be done in a few steps. The steps are:

  • Step 1. Search the marketplace ​to find your niche among the product categories
  • Step 2. Create selection factors to pick the best choice among alternatives.
  • Step 3. Create a list of potential products to promote.
  • Step 4. Review the products.
  • Step 5. Review the vendor sales page and affiliate promotional material.
  • Step 6. Decide promotion methods on how to reach your target audience.
  • Step 7. Select the product to promote.
Infographic making money with ClickBank

Step 1. Search the Marketplace

You can head over to the ClickBank Marketplace after you have signed up. Look through the marketplace to become familiar with it. You will find thousands of products to select from.

On ClickBank, there are many excellent products but also some products that are of low quality. It is advisable to take the time to choose a quality product.

When searching the marketplace, you will see below each listing the sales statistics for each product.

Step 2. Identify the Selection Factors

You can use ClickBank product statistics to choose products.

clickbank product listing

​ClickBank product listing shows useful information.

Ideally, you are looking for products that have a high gravity, high commissions, and recurring payments.

Gravity represents how many affiliates have made sales of the product in the last 12 days. It is a reflection of product demand. Gravity also tells you how much competition you will have promoting the product.

Unless you can create lots of traffic, I would choose a product with higher commissions. Furthermore, some products require periodic subscriptions. Thus a user must pay a recurring fee to access the product. Recurring payments result in an income stream for you.

Many ClickBank products have upsells and downsells. Upsells are additional product sales in connection with the first. Often, the upsell offers a deluxe version of the original product. The other products usually have a higher conversion rate, allowing you to make more commissions.

If a buyer declines an upsell offer, the vendor may offer a lesser product or a monthly fee-based subscription to a membership site at a lower cost. This is a downsell.

You should also include quality factors. Factors could involve the quality of the product (your opinion), quality of the vendor website, and the quality of the vendors' promotional material.

Ask yourself,

Would you be proud to offer this product to your mom? In other words, does the product provide value for the price?

clickbank product selection factors

​Product statistics help decide which products to promote.

What the numbers tell us (from the ClickBank Knowledge Base):

  • Initial $/sale:
    This is the average amount that an affiliate will earn for each sale of the product. This figure takes into consideration any refunds, chargebacks, and sales tax.
  • Avg Rebill Total: This number is shown if the products from the vendor offer recurring billing. This may apply to memberships and subscriptions where the
    customer is often charged monthly. This figure shows the average amount an affiliate may make on all of the recurring sales. The original sale is not included in here.
  • Avg $/sale: For one-time purchases, this is the same as Initial $/sale. If rebilling is involved, this equals the average of the initial sale plus the rebills, divided by the number of initial sales. This is just an average, and you could make more or less.
  • Avg %/sale: This figure is the average commission rate earned on all sales of the vendor’s products, this includes one-time purchases, recurring billing, and upsells. Again this is an average, the amount you earn on a sale will probably not match this figure.
  • Avg %/rebill: This is only shown if the vendor offers a product with recurring billing and will show the average commission on rebills.
  • Grav: Is short for Gravity. This figure is a performance statistic calculated using the number of affiliates who have achieved sales of a product during the past 12 weeks. The gravity number can give you a good idea of the products that are selling well. A high gravity will also mean that there will be many affiliates promoting the product. You should always aim for a gravity of at least 30.
  • Cat: This is Marketplace category and sub-category where the product can be found.

This information gives you an idea of how much you can make and the competition you may have for a given product.

You will also see different icons below a product listing. Here’s what the icons ​mean:

clickbank product icon listing

ClickBank product icons with arrow pointing at upsell icon

Step 3. Create a Potential Product List

I recommend creating a spreadsheet or list of possible products to promote.

Your list should include product name, vendor website, and your selection elements and data. ​Prioritize your list based on your selection criteria.

Step 4. Review the ​Products

You can review products even if you have never purchased or physically inspected them.

Start by reviewing the vendor website and promotional material for product specifications and descriptions. Assess product features. Do the features provide the benefits potential customers expect from the product?

Your opinion matters.

If you are looking at multiple products, assessing the numbers may be the appropriate deciding factor.

​  Tip: The General Colin Powell 40/70 Rule

"Every time you face a tough decision you should have no less than ​40% and no more than 70% of the information you need to make the decision. If you make a decision with less than ​40% of the information you need you are shooting from the hip and you will make too many mistakes."

Step 5. Review the Vendor Sales Page and Affiliate Promotional Material

Your profitability can be impacted significantly by ClickBank vendor reputation​.

This is where I look for the "cheese" factor.

Does the vendor promotional material rely on overly hyped language to sell the product? Also, does the vendor make unsupported claims about the effectiveness of the products?

I have seen slick promotional material that made me wonder if the cost of making the sales copy was more than the product development costs.

Step 6. Decide How You Will Promote the Product

How you promote the product may impact your decision.

Should you decide to use paid advertising to promote products, the commission earned must be more than the advertising costs.

Using Google or Facebook ads can be expensive for beginners to use. I have heard tales of newbies spending lots on paid ads and not make enough sales to cover the cost. Bidding on expensive ad keywords can be budget busters.

You may want to consider writing product reviews. Product reviews are a great way to promote or recommend a product to your target audience.

Step 7. Select Product to Promote

Once you have picked a product to promote, click on the Promote button on the right of the listing. This will automatically generate a ClickBank Hoplink. The hoplink is your unique referral product link.

Use your link to promote the product. ClickBank will track impressions, clicks, and sales associated with the hoplink.

How ClickBank Pays its Affiliates

Every ClickBank product has a commission rate that is set by the vendor, ranging from 1% to 75%.

You will be paid your commission for a product sale on a net sale basis. When ClickBank processes the customer payment, they will deduct the ClickBank fees. The commission will be calculated based on the remaining net sales amount.

The maximum commission you can earn on a single sale is $150.

New ClickBank affiliates must meet two conditions before receiving their first commission payment. They are:

  • Meet your payment threshold, which you set in your account when signing up.
  • Meet the Customer Distribution Requirement (CDR).

The CDR requires new affiliates to refer five different purchases to receive their first commission payment. The 5 sales must use at least two of the following payment methods:

  • American Express
  • Carte Bleue
  • Diners Club
  • Discover
  • Maestro
  • MasterCard
  • PayPal
  • Visa

I still remember how frustrating it was several years ago trying to meet the CDR while making money with ClickBank. I had a bunch of sales via PayPal, but I was missing one sale paid via credit card. So I kept promoting my offer and finally saw a payment via credit card.

You can receive payments through the following methods:

  • Check – ClickBank mails a paper check to the address listed in your account. This is the default payment option.
  • Direct Deposit – They transfer your payment directly to your bank account. You can configure this by supplying your bank account information. Direct deposit is available in the US and select countries.
  • Wire Transfer – They transfer your payment by wire. This option is available for countries not served by international direct deposit.
  • Payoneer – ClickBank pays you using Payoneer, an international money transfer service. You can configure Payoneer by supplying your Payoneer account information.

There may be deductions from your commission payment.

Deductions occur for chargebacks, refunds, and dormant accounts. Dormant accounts are inactive accounts. And ClickBank will deduct a monthly fee depending upon how long an account has been dormant. Deductions only occur if your account has a balance.

ClickBank Pros and Cons


  • Fast, easy, and free to join.
  • Commissions up to 75​%
  • 60-day cookies
  • Recurring commissions
  • Great payment record
  • Multiple ways to get paid


  • Some poor quality products
  • High gravity products have lots of competition
  • Dormant account charges
  • Must meet Customer Distribution Requirement (CDR) before receiving a first commission payment

ClickBank Affiliate Support

ClickBank has a variety of training sources and tools for affiliates.

Training is in the form of the ClickBank Knowledge Base. The following image shows the affiliate portion.

ClickBank also has a blog with current, helpful posts on a variety of subjects. Furthermore, ClickBank offers its own educational program called ClickBank University.

If you cannot find an answer, you can open a support ticket. ClickBank uses a support ticket system. So there is no chat or telephone support (that I saw).

Affiliates have access to the ClickBank analytics tool. The analytics tool provides statistical reporting of payments, transaction details, impressions (hops), order form impressions, sales, conversion rates, and more. Results are shown in a graph and tabular form. The following image shows my impression stats for the last 2 weeks.

Clickbank analytics and statistics reporting

ClickBank analytics graph of linkhops

Making Money with ClickBank Summary

Your key to making money with ClickBank step by step is selecting great products to promote.

I don't have a problem with the low-quality products found on ClickBank. The market will sort out the winners and losers in a free enterprise system.

Hopefully, I have provided a useful overview of ClickBank emphasizing the importance of doing your homework and research.

The 7 steps to making money with ClickBank are:

Step 1. Search the marketplace and find your niche among the product categories.

Step 2. Create selection factors to pick the best choice among alternatives.

Step 3. Create a list of potential products to promote.

Step 4. Review the products.

Step 5. Review the vendor sales page and affiliate promotional material.

Step 6. Decide how you will promote the product.

Step 7. Select the product to promote.

The Customer Distribution Requirement is unfortunate but is vital in combatting fraud. I wish ClickBank had an alternative to the 5 sales, 2 payment methods such as 20 sales only, for example.

ClickBank Affiliate Network


User Friendly











  • Fast, easy, and free to join
  • Commissions up to 75​%
  • Huge quantity of products
  • Great payment record
  • Multiple ways to get paid


  • Some poor quality products
  • Dormant account charges
  • Commission qualifications

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