MailerLite Email Marketing Software Review

MailerLite email marketing softwareDate:
October 4, 2016
Name: MailerLite
Overall Ranking: RECOMMENDED
Price: $0.00
Website: [ad]

This MailerLite Email Marketing Software Review will discuss the online MailerLite email marketing software and services for small business. I will review the features, pricing, pros and cons, and provide a summary.

First of all, MailerLite started as a web design and development company in 2005. After a few years they evolved into email marketing. Since 2010 MailerLite email marketing software is the only product that they develop.

MailerLite Introduction

MailerLite is a feature-rich online email marketing software application designed for small businesses. Some of the features include:

  • Drag-and-drop Editor – This editor is fast and easy to create stunning newsletters without ever using any HTML coding. It also allows for personalizing the email sent to subscribers.
  • Custom HTML Editor – If members already have or want to create custom mailings, MailerLite has a custom HTML editor available. The editor has some nifty built-in features like automatic CSS inliners to make the process easier.
  • Rich Text Editor – RT editor is one of my favorites since I prefer to create simple rich text emails and newsletters. The rich text editor makes emails and newsletters readable on any device.
  • Free Newsletter Design Templates – MailerLite provides a number of pre-designed templates for members’ use. The templates are easily customized to meet your design and branding needs.
  • Built-in Photo Editor – The built-in photo editor is a time saver. Members can resize, crop, write text on image, add filter and effects, adjust brightness and contrast, enhance, add frame and more. There is no need to use another photo application to modify images.
  • Email Autoresponder – The autoresponder enables members to create, automate, and schedule emails sent to subscribers. Emails can be either single or a series over time.
  • RSS Campaigns – The RSS campaign feature lets members automatically send new blog posts to subscribers. Just set up the campaign details and then forget about it. Because MailerLite won’t.
  • PopUps – MailerLite features popup subscriber forms. These are highly customizable to meet members’ needs. MailerLite also provides several pre-designed popup forms. With the simple to use editor, colors, text, images, and other settings can be changed.
  • Landing Pages – The free landing page feature is one of my favorites. MailerLite provides an easy-to-use editor to customize or tailor member landing page requirements to fit their needs. MailerLite also provides a number of pre-designed, customizable landing page templates for members’ use. This screen shot shows results from landing pages. This is an easy way to split test pages for determining the best results. Landing page report showing results
  • Embedable webforms – Members are able to create custom webforms (optin boxes or pages) with MailerLite. Members can modify text, change different layout options, add their own custom fields and more. MailerLite also provides the ability for members to create their own confirmation pages.
  • Unsubscribe Page Builder – The unsubscribe page builder lets members design their own unsubscribe page. This is a great way to thank departing subscribers for being subscribers and to say good-bye.
  • Auto Resend – The auto resend feature automatically resends your campaign to those recipients who did not open your campaign or did not click any link.
  • A/B Split Testing – This feature allows members to send email variants to see which performs better.
  • Integration – The integration feature allows members to connect their MailerLite account to 16 popular web services such as Facebook, SumoMe, WordPress, Optin Monster, Create Form, and more.
  • Mobile application – MailerLite has two mobile applications; one for iPhone and one for iPad. These applications give you access to your email campaigns and subscriber lists while on the go!

MailerLite Pricing

First of all, MailerLite is free forever! Up to 1,000 subscribers. Members can send unlimited emails every month for free.

Here is the MailerLite monthly pricing:

MailerLIte pricing

Many people use MailChimp, including me. Here is a comparison of MailerLite and MailChimp pricing:

MailerLite and MailChimp Pricing Comparison

It is difficult to compare just pricing. The following chart shows the comparison of the features each has.

MailerLite and MailChimp Features Comparison

The MailerLite website also includes comparisons of MailerLite and AWeber, GetResponse, ConstantContact and others.

Good/Not so Good


  • Easy-to-use editors. The editors give members options on creating their newsletters and emails. The drag-and-drop editor is easy to use and create newsletters quickly. I prefer the rich text editor to create simple newsletters. On occasion when I want a more graphics loaded newsletter, I can use the drag-and-drop editor.
  • Free landing pages. Probably one of the most popular features. Members can build stunning landing pages without having to use an external landing page builder like Instapage or Leadpage. This feature is both a time and money saver.
  • FREE to join. MailerLite is free to join. Monthly (or annual) charges start with the 1,001 subscriber. Prices are very competitive.
  • Built-in photo editor.  The built-in photo editor is a huge time saver. Members can edit photos from within the online application instead of using a separate photo editor program.
  • Unsubscribe page builder. The unsubscribe page builder is a handy way to simplify the unsubscribe process and thank subscribers. In addition, it gives members the chance to make a final offer.
  • Auto Resend.  Automatically resending email campaigns to subscribers who have not opened campaigns or clicked links is a great way to improve response rates.
  • Customizable templates. MailerLite includes pre-designed templates for newsletters, optin boxes/webforms, popup forms, landing pages
  • 24/7 support. Support is available by email or chat.


  • Terminology. There is not a standard set of terms used by industry to describe terms or features in email marketing systems. This is probably more of a personal issue and not MailerLite’s issue. But I am familiar the the term broadcast as used with email marketing systems and not so familiar with the term campaign.I am more familiar with the term braodcast than the word campaign when it comes to sending my newsletter to subscribers.
  • The MailerLite knowledge base is slow to load. It takes approximately 20 seconds for the database to load. This is not a big deal. It could even be considered grasping at straws to find fault with MailerLite.

MailerLite  Summary

If you are looking for an email marketing system, then MailerLite is worth a look. Hopefully, this MailerLite Email Marketing Software review has provided a sufficiently comprehensive discussion of MailerLite. MailerLite has several features that I have not seen with other email marketing systems. And certainly not free.

Get more information about MailerLite here

MailerLite Review Final Verdict

The MailerLite email marketing software is:

Contact List Builder is Recommended



As with any program, your due diligence is required.

I make commissions for purchases made through links in this post.

If you have any questions or comments about MailerLite, please fill in and submit the form below. I love feedback.


  1. Thank you for providing such a detailed review of Mailerlite.

    I have tried other similar products before but found that some of them made my website run very slowly. Do you know if Mailerlite is likely to have this negative effect?

    Also, do you think it is better than AWeber?


    1. Hi Kristian. All I have on my website is the opt-in form. So there is no impact to my website speed other than time taken to load the script. I have several links to landing pages on the MailerLite server, but those don’t impact my website speed.

      I think MailerLite is better than AWeber. Else I would not have switched to MailerLite from AWeber in 2016. But I must give credit to AWeber for their customer service. Their opt-in form creator could not configure a specific layout I wanted. Customer service was kind enough to write a special script for me.


  2. So I started a blog up a few months ago and still need to add more features. I keep reading that one of the most important things you can do for your blog is to build your email list.

    Maybe I’m just not that bright, but I’m just not sure what to do with it once I have it. Do you have any insight on that?


    1. Hi Dustin. Your email list is how you communicate with your readers. For an overview of email marketing systems, please read my article at https://homebusinessforveteran… 

      Hope this helps. If not, please ask more questions as I would be happy to help.


  3. This looks like a very cool system for emailing and easy to use. Im not the most tech savvy in the world so im always looking for something with decent template options and things like drag and drop functionality. Im definately going to look into this more, and definately so at that price lol


    1. Hi Chris. Thanks for reading and commenting. I am happy to have made the switch to MailerLite from Aweber. I have tried many systems over the years including GetResponse, MailChimp, Livewire and others.


  4. PS what comment system are you using? Does it give notifications of responses to questions?


    1. I use the standard WordPress comment system. I don’t believe it sends notifications.


  5. Hi
    I’m about to try Mailerlite. It seems to have subscription opt in , web imbed optin and RSS for all new posts. How do you integrate (automate ) the forms to recieve notifications at your gmail of subscribers ? How do you recieve notifications from WP contact us info forms at your gmail.?


    1. Hi Howard. I use the MailerLite optin form and then add the HTML code to the right hand column. MailerLite also has a WP plugin called “Official MailerLite Sign Up Forms” that I use on another website. MailerLite sends subscriber alerts whenever someone subscribes. Hope this answers your questions. Glen


  6. Using icontact for a long while and may switch.

    What about deliver stats, I read somewhere a while ago that they were not good.

    Maybe things have got better?


    1. Hi Dan. I appreciate you taking time to read and comment. MailerLite does not provide delivery statistics according to a customer service rep when I asked this morning. So I can only infer delivery info from my November monthly open (45.24%) and clicked rates (16.67%).


  7. This mailerlite looks like a solid alternative for mailchimp. My blog subscribers still yet to hit 1000, I guess I could take this into consideration. Is it possible to transfer my subscriber’s list from mailchimp over? And how about integrating with Sumome? All things being equal, the pricing could be the deciding factor should I ever need to pay for Mailchimp.


    1. Hi Kenny, I appreciate you taking the time to read and comment. MailerLite lets you import subscriber lists via dragging and dropping a cvs or txt file into their onlline application or selecting a file from your computer. Or you can copy and paste from a Microsoft Excel file. Finally, you can add subscribers manually.

      You can integrate SumoMe with MailerLite. Here is the link to the MailerLite Integration information.

      I recently stopped using AWeber after using MailerLite for a month. For me, the deciding factors were price, the availability of landing pages in MailerLite and the ability to create horizontal opt-in forms. AWeber opt-in forms and boxes are vertically oriented only. AWeber’s customer support staff is really helpful. They made me a custom script to reorient my opt-in box horizontally.


  8. Thanks for introducing me to MailerLite. As another commenter mentioned, I’m with Aweber and have been for years. Switching to MailerLite would save me some money.

    My only hesitation is that MailerLite is new, at least it’s new to me. Aweber has a long proven track record. That said, it’s still worth signing up with MailerLite and checking it out. Free is free.


    1. Thanks, Gary. You are right; free is free. And the monthly cost is less as your subscriber list grows. I recently switched from AWeber to MailerLite. I have always been a fan of AWeber. But as I noted in another comment, MailerLite has a couple of features that AWeber does not. MailerLite has 200,000+ customers worldwide. So that is encouraging.


  9. Does this software offer a feature that can export all contacts from one platform to another. e.g. CSV file from MailerLite and then do an import into aweber.? Even if that is possible. I think all the contacts would have to go through a double opt-in process, which could be somewhat of a hassle.


    1. Hi Josh. Thanks for stopping by and commenting. Yes, you can export in either CSV or CSV for Excel format in MailerLite. AWeber will let you import your subscriber list. They should have been confirmed in your current email program. AWeber lets you manually add up to 10 or use a list. Aweber also gives you the option to ask your subscribers to opt in again or not. In my experience, AWeber customer services is very responsive. So they should be able to answer any questions you may have.


  10. Wow, thanks for the share. I have been using Aweber for my email marketing and have been paying close over $20 a month for the last few years. I have less than a 1,000 subscribers so this software can save me a lot of money. I am starting a new blog and will give this a try and if all goes good, goodbye Aweber, hello $20 extra a month, woot woot!! Thanks again


    1. Hi Justin, I appreciate you taking the time to read and comment. Thanks! I am with you on this. I am currently a trial member of AWeber, but will not continue after trying MailerLite.


  11. Hi there, very interesting information you have provided here – thank you so much. Like yourself I have used Mailchimp but never realised that it didn’t provide as many of features as Mailerlite which you have outlined in your chart, it is definitely worth checking out – thanks again for letting me know!


    1. Thanks for stopping by and commenting, Michael. I appreciate you taking the time to read this. Over the years, I have used a number of different email marketing systems. Most recently it has been MailChimp and AWeber. It turns out AWeber webforms do not do what I wanted (horizontal orientation). The AWeber staff was kind enough to write the HTML coding for me to reorient my optin box (webform). But I would need to use another product. Anyway, it looks like MailerLite is a winner.


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