“The Secrets of the Big Dogs” is a self-help book for beginning and experienced internet marketing entrepreneurs alike. Stan Stuchinski exposes the truth behind the methods used by Big Dogs to create successful online buisnesses.
First published in 2001, “The Secrets of the Big Dogs” is an internet marketing ebook providing a clear step-by-step course on internet marketing. It is frequently updated to stay current.
First of all, let me say this is the book I wish I had written!
Stan reinforces the idea that success requires patience and persistence.
It is rare for someone to succeed “overnight” and make huge incomes. Personally, I know several. But, I know more who have taken years to make their first million.
Yet, unethical marketers continue to promote the idea that you can get rich fast on the internet without doing any work.
Why do they continue to hype get-rich-quick schemes?
Because people want to get rich quick! And they are usually desperate! This is what the scammers are counting on.
Yet, very few “gurus” are willing to acknowledge what it takes to be successful.
“The Secrets of the Big Dogs” Overview
“The Secrets of the Big Dogs” is a 200+ page “tell all” book that shows the reader how to be successful online. Following the 10 “secrets” will help readers save time and money.
Stan also reveals the dirty tricks that many unethical marketers use. There is an entire industry of “gurus” who make millions from not telling you the truth.
They think you will do one of two things. Neither are good for them.
1. You will either quit and not buy their products and lies.
2. You use the truth to build a better business and compete with them.
Either way, they lose. Either by losing customers or getting more competition.
As long as they are not telling you what it really takes, you will not succeed.
Stan also offers the optional Coordinated High Income Portfolio (C.H.I.P.) of traffic generating programs. Not only does C.H.I.P. generate online traffic but offers generous commissions.
Stan has a rigorous review process for selecting programs for C.H.I.P. inclusion. First, the programs are all proven to work. There are no pre-launch or new programs that have no performance or results data. They also have a history of paying commissions!
Online traffic generation methods
Leading internet marketing experts consider the following to be the main online traffic generation methods:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Stan defines the online traffic generation methods below. These are consistent with the experts.
- Search engine marketing – includes SEO
- Display advertising – includes pay-per-click
- Online classified advertising – eBay for example
- Social media marketing – includes content marketing
- Mobile advertising – text message ads, webpages
- Email advertising
The Pros and Cons of “The Secrets of the Big Dogs”
The ebook is informative and effective. It is effective in explaining the “secrets” used by top internet marketers. If nothing else, the book reveals how to avoid the marketing methods used by scammers who only want your money.
- The ebook is under priced.
- User friendly.
- Solid background information.
- Well organized.
- Very customizable.
- Solid training. Separate training site with step-by-step what to do and when to do directions.
- Stays current through frequent updates.
- “The Secret of the Big Dogs” also includes an optional affiliate program. This enables you to sell the ebook to others.
In 20 years of marketing online, I have never found a perfect program. This includes “The Secrets of the Big Dogs.”
While email marketing is the the “King” of marketing. Social media marketing is a big deal. Trends in digital marketing show the power of social media in the realm of mobile devices.
But at least, Stan stays current with internet marketing trends. And email marketing is adaptable to the mobile advertising.
Experienced marketers may find the Big Dog Secrets simplistic. But one thing I found in the world of sports and internet marketing is that practicing the basics is the key to success. Periodically reviewing “The Secrets of the Big Dogs” is a great way to stay on track with your marketing efforts.
Plus, for those marketers with downlines, the book would help their team members. Plus, reduce the training requirements.
Summary of “The Secrets of the Big Dogs”
I recommend “The Secrets of the Big Dogs” ebook to anyone who wants an honest view of what it takes to be successful with marketing their internet business. There are internet marketing “heavy hitters” who would prefer their “secrets” remain hidden. But an informed entrepreneur will make better decisions to save money and time.
If you have any questions or comments about Big Dog Secrets, please fill in and submit the form below. I love feedback. I also would like to hear of other members’ comments about this eBook.