How to Use Pinterest for Your Business

Pinterest is rising fast.

Experts say Pinterest is now the number 2 social media network behind only Facebook.

Yet, according to VPDM Digital Marketing,  “Pinterest is the 2nd largest search engine in the world, that Google doesn’t own.”

Which is it? A social network site or search engine?

 

Pinterest for Business is it worth the effort

If it is a social networking site, it still ranks high!

Pinterest ranking in social media February 2017

Source: eBizMBA

Pinterest ranking on Alexa shows it in the number 4 spot.

Source: Alexa

But is it worth your time as a small or home business owner to include Pinterest in your marketing efforts?

Can Pinterest for business really help you drive traffic and make more sales?

Sounds like it is time for an experiment.

Now first let me say this… I’m not big into social media. Sure, as you can see at the far right of this page, I do not have many followers on Facebook. But I don’t do much with Facebook other than posting my newsletter issues and contact potential partners occasionally.

I never really got into Twitter or Instagram either. I guess I would rather spend my free time on the golf course rather than posting on social media. I know, shame on me. I really need to be more involved in social media — especially if I want to generate more free website traffic and the passive income that comes along with it.

Each time I write a post I send out an email to my subscribers, my traffic and sales get a nice boost. I also get some organic traffic from search engines.

But since I kinda missed the boat with Facebook (I am reluctant to pay for advertising there) and other social media networks, I figured why not try out the next fast-rising star Pinterest.

So I  joined for free at the Pinterest for Business sign up page awhile ago. I have not really done anything with my Pinterest account. I just put up a couple of Pin boards and pinned a few images. Totally haphazard.

You can see from this picture, I was not getting much activity at all. Until…

Change in Pinterest Impressions

Pinterest Impressions for the last 30 days 6 October 2018

Well, after watching my Pinterest analytics for a while, it is clear that I needed to move to get ahead or just quit and give up on Pinterest.

From the chart above, you can see I did not give up, but made changes. The second graph shows the progress as of October 2018.

I did a lot of research. A lot!

I ended up going to Jennifer Ledbetter’s (Also known As the PotPieGirl) site potpiegirl.com after reading one of her newsletters. I know her from the old Squidoo days before it was bought by HubSpot in 2014. Squidoo was a revenue-sharing article writing site where she wrote many articles (“lenses”). I only wrote a few.

Jennifer introduced me to her Pinterest Success Strategies.

What a difference the Pinterest Success Strategies training package has made!

Would you be happy with a massive increase in website visitors? I know I am!

I started by reading “The Core of a Successful Pinterest Strategy” followed by “The Main MEGA Guide.” Then I implemented my strategy following Jennifer’s guidelines.

Once I finished setting up my Pinterest boards, I went back and read the additional ebooks in the Pinterest Success Strategies package. The books are “Beginner Pinterest “Startegies” and Advanced  Tips For Growth” plus the “Pinning With Purpose – Advanced Pinning Tips & Strategies.”

Overall following along with Jennifer was easy to set up my Pinterest strategy. All I did was:

  1. Set up my Pinterest account by adding some unique “boards” on topics I like,
  2. Create or find some interesting content and images to share,
  3. Start pinning up my images and link them to my website pages, and
  4. Monitor my Pinterest numbers to see if it is working

It became very obvious to me that I needed to adjust my website graphics for pinning on Pinterest boards.

I am now working on changing all my website graphics to create visual content. So I am using an online graphics app called Stencil.

But here is the thing…. as I mentioned, I am kinda lazy.

So I can’t see myself working their platform every day, creating and pinning up images and what-not. That sounds like a lot of work! Therefore, I’ve decided that…

I am going to take a shortcut. When you are a sole entrepreneur, it is best to use as much automation as possible.

I found and signed up for Tailwind. Tailwind is a Pinterest and Instagram marketing, scheduling and analytics tool. Tailwind has bulk image upload, drag-and-drop calendar, Multi-board pinning, and many more shortcuts built with your busy schedule in mind.

That’s right, instead of doing everything manually, I’m using an automation tool called Tailwind. It will automate virtually my entire Pinterest for the business campaign so I can keep working on my golf game.

I am now doing the happy dance! 

Because I am getting lots more website traffic, making better graphics, and saving time.

Doing the happy dance because Pinterest Success Strategies work!

If you want to improve better results, then check out the PotPieGirl’s Pinterest Success Strategies now.

If you have any questions or comments, fill in and submit the form below. I love comments.

 

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