How to Get More Website Traffic

How to get more website traffic is the major challenge for all online business owners. No visitors to your website means no sales or profits.

Home business website visitorsThere are so many different ways to get more website traffic. I will introduce you to four online ways to get more website traffic. These are not in any particular order.

Content Creation

Search engine optimization (SEO)Content creation is the development and publishing of quality information website visitors want. Content based websites built around a specific theme attract visitors from the major search engines, Google, Bing and Yahoo. The quantity and quality of website content plus some Search Engine Optimization techniques improve content marketing efforts. Adding content and becoming an authority in your chosen niche will improve your search engine traffic.  Improving search engine ranking will increase the number of visitors to your website traffic.

The focus of Wealthy Affiliate is on the creation of websites designed to become content authorities.

Email Marketing Systems

Email marketing systems are designed to capture potential customers by collecting names and email addresses. Once a customer provides their email Email marketing systemaddress, they will be placed on a mailing list. They will receive periodic offers via email from the company or list owner.

Email marketing systems typically consist of a lead capture system and email software and database. The lead capture system may be a landing page, survey, product offer page or an ad provided by an ad service company.

Landing pages are specialized webpages designed to entice a viewer to submit their name and email address or even just their email address for more information or free give-away. Instapage.com, hubspot.com and launchrock.com are examples of landing page platforms. They are designed to acquire customers on behalf of the users. Landing page platforms are useful because they allow for the rapid development and deployment of landing pages. They are easily modified enabling the users to test effectiveness of their advertising.

The landing pages are integrated with email software and databases. This enables the companies to send email to their subscriber lists automatically with minimal effort. The CAN-SPAM Act of 2003 regulated the sending of unsolicited commercial email (SPAM). The Federal Trade Commission was designated to regulate SPAM. If a mailer does not include the ability for a reader to unsubscribe from a mailing list, then the mailer is in violation of the law.

Some of the top email systems include AWeber, Constant Contact, Get Response, MailChimp, iContact, and Mad Mimi.

Pay Per Click

Pay Per Click (PPC) is a form of paid traffic. PPC is an advertising form that enables advertisers to display brief ad copy to web users. Advertisers identify keywords that might link their ad copy shown to users to the content of their web pages. Advertisers compete for keywords (keyword phrases) based on cost. Cost is often expressed a dollar value per 1,000 clicks.

PPC is good at getting more website traffic for a price. The major advantage is the ability to selectively target the desired audience, particularly visitors ready to buy.

Top PPC traffic sources include Google’s Adwords, Bing Ads, Yandex and Yahoo Gemini. Facebook Ads could also be included in this group. But I decided to include Facebook ads in the Social Media section.

Social Media & Social Networking

Social media networksSocial media and social networking have become huge in getting website traffic. And they continue to evolve rapidly. Two old social networking sites, MySpace and classmates.com are long gone. Twitter ramped up quickly and is being overtaken by the giant of them all, Facebook.

We live in a connected world. People share stuff constantly and instantly. And the popular things go viral quickly.

Businesses that take advantage of the opportunities presented by social media and networking may be hugely successful. The key element to success in the social arena is engagement. There is no hiding behind a mask of anonymity.

The big dog in social networking is Facebook. duh. Facebook is great for marketers. Facebook members sort themselves out by interests by joining groups with specific interests. People and businesses can create Fan Pages to engage with friends, clients and customers.

Business owners can get website traffic by purchasing Facebook Ads on a PPC basis. Facebook has collected a great deal of demographic data. So it is easy to selectively target Facebook ads to the correct audiences.

Also, Pinterest is a great source for more website traffic. Pinterest is mostly known as a social media site. But with the development of the Smart Feed algorithm in 2014, Pinterest became a true search engine.

Website Traffic Methods to Avoid

Online network marketing has spawned several other forms of generating website traffic that should be avoided, Traffic Exchanges and safelists. Traffic Exchanges and Safelists operate in the low-cost niche populated by get-rich-quick business opportunities, low value affiliate programs. These traffic sources are usually considered “bottom feeders.”

The basic premise of a traffic exchange is: You show me yours and I will show you mine (website that is). A traffic exchange user will view a website or several websites for a specified number of seconds to earn a credit. When the viewer accumulates credits, the viewer then can show use his credits to display his website to other viewers.

The problem with traffic exchanges is the poor quality of traffic generated. Viewers are only looking at websites to collect credits so they can show their websites. There is no intention of buying anything. Another problem with traffic exchanges is the website traffic is not targeted to your particular niche.  Unless you are offering a get-rich-quick opportunity.

Safelists are similar to traffic exchanges in that the premise is to collect credits. Instead of viewing websites, safelists involve reading email.

Safelist email marketing grew out of the CAN-SPAM Act of 2003. Prior to the law, spammers sent unsolicited commercial email (UCE) to email addresses harvested from the internet. The spammers used email harvesting software to scan websites to collect email addresses. Harvested email addresses were added to a mailing address database. Then UCE (SPAM) was emailed to the recipients.

After the law was passed, email marketers were limited to sending email only to people who have opted into receiving email from them. As a result, people joined safelists for the purposes of collecting credits for reading email. They would then use the credits to send their email ads to other safelist members.

The open (read) rate of typical safelist email is 2%. The actual conversion to sale is a minuscule fraction of that.

If you have any questions or comments, please fill in the form below. I would love to help.

4 thoughts on “How to Get More Website Traffic

  1. This article is a great resource for how to generate more traffic. Email marketing really seems to be a more common method. I have a website with Wealthy Affiliate, but I have yet to add this. I didn’t know about Traffic Exchange or Safelists. Now I know to stay away from them! I am considering using your advice regarding PPC ads with Facebook.

    • Thank you for the comment, Misty. I have used both Google Adwords and Facebook ads. It is best to have extremely focused criteria or the results are not very good and a waste of money. I recommend running very small ad campaigns to test.

  2. Hey Glen great advice. The best part is that people can take each element to gaining more traffic into bite sizes, I feel that they don’t have to do everything at once.

    I feel that people can start with content creation and build from there. That’s the seed right there to growing a business online.

    As for the traffic to avoid, I totally agree, those are low quality ways in generating traffic. Actually it’s just a waste of time, lol.

    • Thank you for replying, Evelyn. I am going to change the order to put Content Creation first. These were not in any particular order when I wrote the article. I do not want to imply email marketing systems is the most important.

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