How to get more website traffic is the major challenge for all online business owners. No visitors to your website means no sales or profits.
There are so many different ways to get more website traffic. I will introduce you to four online ways to get more website traffic. These are not in any particular order.
Content creation is the development and publishing of quality information website visitors want. Content-based websites built around a specific theme attract visitors from the major search engines, Google, Bing, and Yahoo. The quantity and quality of website content plus some Search Engine Optimization techniques improve content marketing efforts. Adding content and becoming an authority in your chosen niche will improve your search engine traffic. Improving search engine ranking will increase the number of visitors to your website traffic.
The focus of Wealthy Affiliate is on the creation of websites designed to become content authorities.
Email Marketing Systems
Email marketing systems are designed to capture potential customers by collecting names and email addresses. Once a customer provides their email address, they will be placed on a mailing list. They will receive periodic offers via email from the company or list owner.
Email marketing systems typically consist of a lead capture system and email software and database. The lead capture system may be a landing page, survey, product offer page or an ad provided by an ad service company.
Landing pages are specialized web pages designed to entice a viewer to submit their name and email address or even just their email address for more information or free give-away. Instapage.com, hubspot.com, and launchrock.com are examples of landing page platforms. They are designed to acquire customers on behalf of the users. Landing page platforms are useful because they allow for the rapid development and deployment of landing pages. They are easily modified enabling the users to test the effectiveness of their advertising.
The landing pages are integrated with email software and databases. This enables the companies to send email to their subscriber lists automatically with minimal effort. The CAN-SPAM Act of 2003 regulated the sending of unsolicited commercial email (SPAM). The Federal Trade Commission was designated to regulate SPAM. If a mailer does not include the ability for a reader to unsubscribe from a mailing list, then the mailer is in violation of the law.
Pay Per Click
Pay Per Click (PPC) is a form of paid traffic. PPC is an advertising form that enables advertisers to display brief ad copy to web users. Advertisers identify keywords that might link their ad copy shown to users to the content of their web pages. Advertisers compete for keywords (keyword phrases) based on cost. Cost is often expressed a dollar value per 1,000 clicks.
PPC is good at getting more website traffic for a price. The major advantage is the ability to selectively target the desired audience, particularly visitors ready to buy.
Top PPC traffic sources include Google’s Adwords, Bing Ads, Yandex, and Yahoo Gemini. Facebook Ads could also be included in this group. But I decided to include Facebook ads in the Social Media section.
Social Media & Social Networking
Social media and social networking have become huge in getting website traffic. And they continue to evolve rapidly. Two old social networking sites, MySpace and classmates.com are long gone. Twitter ramped up quickly and is being overtaken by the giant of them all, Facebook.
We live in a connected world. People share stuff constantly and instantly. And the popular things go viral quickly.
Businesses that take advantage of the opportunities presented by social media and networking may be hugely successful. The key element to success in the social arena is engagement. There is no hiding behind a mask of anonymity.
The big dog in social networking is Facebook. duh. Facebook is great for marketers. Facebook members sort themselves out by interests by joining groups with specific interests. People and businesses can create Fan Pages to engage with friends, clients, and customers.
Business owners can get website traffic by purchasing Facebook Ads on a PPC basis. Facebook has collected a great deal of demographic data. So it is easy to selectively target Facebook ads to the correct audiences.
Also, Pinterest is a great source for more website traffic. Pinterest is mostly known as a social media site. But with the development of the Smart Feed algorithm in 2014, Pinterest became a true search engine.
Online network marketing has spawned several other forms of generating website traffic that should be avoided, Traffic Exchanges and safelists. Traffic Exchanges and Safelists operate in the low-cost niche populated by get-rich-quick business opportunities, low-value affiliate programs. These traffic sources are usually considered “bottom feeders.”
The basic premise of a traffic exchange is: You show me yours and I will show you mine (a website that is). A traffic exchange user will view a website or several websites for a specified number of seconds to earn a credit. When the viewer accumulates credits, the viewer then can use his credits to display his website to other viewers.
The problem with traffic exchanges is the poor quality of traffic generated. Viewers are only looking at websites to collect credits so they can show their websites. There is no intention of buying anything. Another problem with traffic exchanges is the website traffic is not targeted to your particular niche. Unless you are offering a get-rich-quick opportunity.
Safelists are similar to traffic exchanges in that the premise is to collect credits. Instead of viewing websites, safelists involve reading email.
Safelist email marketing grew out of the CAN-SPAM Act of 2003. Prior to the law, spammers sent unsolicited commercial email (UCE) to email addresses harvested from the internet. The spammers used email harvesting software to scan websites to collect email addresses. Harvested email addresses were added to a mailing address database. Then UCE (SPAM) was emailed to the recipients.
After the law was passed, email marketers were limited to sending email only to people who have opted into receiving an email from them. As a result, people joined safelists for the purposes of collecting credits for reading email. They would then use the credits to send their email ads to other safelist members.
The open (read) rate of typical safelist email is 2%. The actual conversion to sale is a minuscule fraction of that.
If you have any questions or comments, please fill in the form below. I would love to help.