Home Based Business Opportunities Saving the American Dream

How are home based business opportunities saving the American Dream?

This is the land of opportunity. How can the American Dream fade?

Is there a scarcity of opportunity?

But first…

What is the American Dream?

The English Oxford Dictionary defines the American Dream as “the ideal that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative.”

Also, James Truslow Adams, in his book “The Epic of America,” which was written in 1931, stated that the American dream is “that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.” (from the Library of Congress American Dream lesson plan)

The American Dream ideal originates with our Declaration of Independence in that all men are created equal with the right to “life, liberty and the pursuit of happiness.”

Throughout our history, we have seen the American Dream in action. From the settlers heading west in covered wagons to Oregon and California to create a better life, Black Americans moving north from the south, and to the folks in Appalachia moving to the mid-west to work in the steel mills and factories after World War II.

So How is the American Dream Doing Today?

Not so well these days!

The New York Times, in their article “The American Dream, Quantified at Last,” reported on an economic study done by a Stanford University team. Their research was titled the “Equality of Opportunity Project” focusing on improving the economic opportunities of our children.

Their research data shows that the American Dream is fading. The following chart from their research (equality-of-opportunity.org) shows this.

The research project states that, “Children’s prospects of achieving the “American Dream” of earning more than their parents have fallen from 90% to 50% over the past half century.”

Why is the American Dream Fading?

50% of Americans say they are financially insecure.

A Study by the Pew Charitable Trusts shows that many Americans are worried, stressed out, and have the feeling that they were left out of the economic recovery from the last recession. That does not speak well for our ability to plan for retirement or for the future of our children. Upward mobility is fading fast.

Who is the blame for all this?

Somebody has to take the blame. Right? If we are a victim, then there must be a perpetrator.

It must be the System, the Man, the government, my bad luck, the rich, the one percenters, the elites, the current administration, the increase in secularism, and so many others.

Maybe. Maybe not.

J.D. Vance in his 2016 best-selling book, Hillbilly Elegy: A Memoir of a Family and Culture in Crisis” tells his story of his upward mobility from the crushing poverty of Appalachia (rural Kentucky) to the struggle to graduate from Yale Law School. He talks of the unequal opportunities, loss of jobs, drug abuse, family problems, and poverty common to Appalachia (as well as other regions).

My conclusion from Vance’s book is that to achieve success, it is up to the individual to succeed by overcoming obstacles in the way. This may be simplistic, but relying on others such as the government has not and will not work. Individuals and their communities need to work to solve their own problems.

How Are Home Based Business Opportunities Saving the American Dream

First, people should recognize that society is evolving. We have gone from an agricultural-based society to an industrial society. And now an informational based society. Technology, for better or worse, continues to change our economic life.

These are societal changes, but what about the individual, you?

Entrepreneurs like you continue to create new businesses, new jobs, and new wealth.

As I stated on my home page, “BSmall Business Administrationased on a 2012 study by the Small Business Administration, 52% of U.S. companies operate as home businesses. Many of today’s biggest brand names were established by stay-at-home moms – (Dorothy) Gerber, Mrs. (Debbi) Fields, and Julie Aigner-Clark (Baby Einstein), to name but a few. And don’t forget Apple or Amazon. Jeff Bezos founded Amazon.com in 1994 as an online bookstore and it was completely run out of his garage.”


Home based business opportunities will continue to drive the American Dream once people recognize that it is up to them to create a better life for themselves.

Are you the next Jeff Bezos? Or Debbi Fields?

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