Did you know that for every one dollar you spend on email marketing, the expected return is $44?
Yes, that’s right...
...email marketing is that important for your online business.So, if you haven’t considered investing in good email marketing software, then it is time.
Are YOU Struggling to Build a Subscriber List that Converts?
Easy to use email automation for bloggers, artists, and other creators.
Email Marketing Software
$29 and up depending on subscriber count
ConvertKit is a popular email service provider that provides powerful automation capabilities. Nathan Barry, a blogger, designed ConvertKit for bloggers and creators. It is easy to use providing the capability to organize subscribers by interests, activity, and more. By organizing subscribers, readers get a more personalized experience. ConvertKit gives you the ability to create marketing funnels for your readers. It ensures they see the right content improving your ability to help and serve them.
It does not matter whether you are a new blogger, artist, musician, writer, or a person working at home. Whether you are operating a multi-million dollar business or a side hustle, nothing is as important as building a subscriber list. And to do this you need a good email marketing system.
I have reviewed one of the most popular systems, ConvertKit. So you can determine whether it’s worth it or it’s another sham email tool online.
What is ConvertKit?
It’s an email service provider for bloggers, podcasters, and business who are looking to build an audience to share their creations.
The platform allows you to: build many email lists as needed, automate email marketing with a simple drag and drop sequences, build landing page templates, segment subscribers by tags (their interests), and more.
The following short video describes how ConvertKit works.
Nathan Barry created this software not long ago. But what I like about the ConverKit is that Nathan is very transparent about the entire process.
In one of his blog posts, Nathan illustrates how the product emerged as a total failure. But with his full-time focus, he turned it around by worked like crazy to meet the needs of his audience. And within a few months, he was making over 5,000 a month. Now he and his team are doing over a $1 million in a month due to the success of his clients.
Nathan and his team are on edge now, and this is the number one reason why it’s worth learning more about this product.
Notable features of the ConvertKit marketing system
After using ConvertKit for a year now, I find these to be the best ConvertKit features.
1. Email automation and segmentation
ConvertKit allows you automate email distribution as well as segment subscribers. What this means is that it can segment every email using tags. So let’s say you want to create one email to all subscribers, but want to add a bonus coupon to a select few. They may include those who purchased a product.
How do you do that?
In most email marketing systems, you will have to do it manually. ConvertKit allows you to personalize email based on subscriber’s action. interest, or simply with a tag indicating they opened or clicked. All you need to do is change the tag, update the content and you are good to go.
2. Seamless visual automation editor
I like ConvertKit's visual automation editor and so will you. It iss easay to use, especially when compared to other visual editors I have used. Of course, I have not used all email marketing systems, especially the high-end ones.
Every editing step in your automation workflow is seamless. It even gets better, everything is done inside the editor itself. So you are not going to lose the context. You can also edit the forms pretty much the same way.
3. Lead Magnet Double Opt-in
People often think that double opt-on is better than single opt-in, while others think otherwise. But, having a double opt-in improves your email. Yet, in most cases, it hurts your conversation.
Using a lead magnet may solve this problem. When a user clicks a call to action, to get their freebie, they opt-in, and this means getting the best of both worlds.
ConvertKit will let you use single opt-in. When people click the subscribe button, ConvertKit adds them to your list. They do not need to confirm their email address.
4. Auto Resend Broadcast
There are chances that every time you send a broadcast email, only 25% will open it.
Some of the reasons 75% did not open it has to do with your content, your headline, or some other simple reason.
ConvertKit has a cool feature. It allows you to resend the broadcast to those who did not open it. But this time, you can make changes to your email.
5. Third-Party Integration
ConvertKit integrates with the most popular third-party applications, so for the vast majority of people, it will do exactly what they need it do.
As ConvertKit grows and matures, I expect that they will add additional third-party applications. But in the mean time, here are the ones they have.
Key ConvertKit Benefits
1. Ease of use
ConvertKit features easy to understand processes. Nathan focused on making email marketing easy to use for someone like you and me. This is one area that ConvertKit has to managed to take the lead. You can build email automation the first time without the help of anyone.
I love the automation features on this system. You can automate your email to all your subscribers, as well as segment them based on their interests.
Segmentation means that, regardless of action they take, you can interact with them about their interests. Segments let you group subscribers together for broadcasts.
So whether you want to offer discounts, product launches or want to introduce them to new blog posts, everything can be done automatically. All you need is to select some tags.
3. Outstanding customer service
One of the key benefits of this platform is the support system. Most email tools out there have inadequate support. You will have to browse Google or Youtube to find solutions to a problem.
ConvertKit offers 24/7 support through live chat and email. They also provide video tutorials and support documentation. The documentation takes you through to all the steps you need to perform on the system.
Shout out to Aweber. Years ago when I was using the Aweber email tool, I wanted a specific subscription box layout. But Aweber's package boxes did not include the layout I wanted. So Aweber's customer support team coded a new subscription box layout for me. At no extra cost!
With a focus on the customers, ConvertKit makes it easy to migrate from another email marketing provider. They provide information for switching from a number of popular providers including Aweber, MailChimp, and Infusionsoft. They even have a concierge migration service for switching large lists.
ConvertKit Review Conclusion
ConvertKit has not been in the market for long, yet has earned high marks. It often ranks well with most prominent email service providers. To me, that says a lot about the ownership and service provided to customers.
In fact, some of its features like the segmentation is not something you see on its competitors. It provides everything that a blogger, writer, musician, artist, or others need in an email tool.
I am a highly satisfied ConvertKit customer. Over the last 20+ years online, I have used Aweber, GetResponse, MailChimp, and others.
I made the switch from Aweber. I stopped using Aweber was because they double count subscribers. Their Knowledge Base describes how they count subscribers. They are list-focused. For example, if a user has two lists and a subscriber email address is on both lists, that counts as two subscribers.
The Good Stuff:
- Simple to use
- Visually oriented
- Great technical support
- Excellent training
- Has form builder
The Bad Stuff:
- Limited landing page optimization
- 14-day free trial
Want a subscriber list that converts?
I recommend ConvertKit because it enables me as well as YOU to focus on the creative side of our businesses yet remain in contact with people. It makes the user experience better and readers get the info they want.
If you have questions or comments, please fill out and submit the form below. I am looking forward to responding.