Introduction to Keywords
What is a keyword? Google defines keyword as “words or phrases describing your product or service…”
It sounds like searching a dictionary to create a long list of words!
Ideally, your chosen keywords will match the words or search terms people use to search and find products, services and information on the internet. A common term used in keyword research is “long tail keyword.” Long tail keywords refers to three, four or more word phrases specific to your product or service.
Long tail keywords typically give better results than generic keywords. More descriptive phrases, keyphrases, if you will, provide for greater targeting of potential customers or users.
Another term you may see associated with keyword is Latent Semantic Indexing (LSI). LSI keywords are keywords that are semantically linked to your main keyword.
Search engines crawl websites searching, collecting and collating common words and phrases. These words and phrases are then considered keywords by the search engines. Then synonyms are considered. This is to build the contextual relationship of the content. So if your page title was “Apple Computers,” for example, the search engine would expect to find words related to Apple Computers like Steven Jobs, iPad, iPhone, Apple II, to name a few.
In practical terms, if a person was searching for the term “Apple II,” the search engine software would not include “apple pie recipes” in the return results if the website content included words similar to Apple products and services.
Why is creating keyword lists important?
The following reasons highlight the importance of creating lists. Most of the tools below include the capability to download or export the results to separate files.
- Keywords are an important element of search engine optimization (SEO). SEO are techniques designed to improve your website ranking or visibility in the search engine results returned to people searching for products, services or information. Keywords make your website visible to the public.
- Keywords are also important in creating successful ads. One of the ways to get visitors to visit your website is through paid advertising. Without generating lists, there is a real possibility of missing some very profitable keywords. Also, you should be able to determine which ones are the most competitive resulting in higher costs.
- Another important reason is creating content for your website. Search engine results pages (SERP) is all about returning the most relevant pages as determined by quality of content. While a website will generally have an overall theme focused on a particular subject, individual pages or posts focus on more specific related keywords. Having a list helps with finding ideas for new content.
13 proven tools for finding keywords
The following list of free and premium keyword research tools are some of the best or most popular tools available. Some are free while others include upgrade options. Premium tools generally require a subscription either monthly or yearly. The premium services generally provides greater keyword research data information.
Google Keyword Planner If you want keyword research results, you can go to the biggest source there is. Google. As part of the Google Adwords paid advertising system, it is one of the most popular, if not the most popular research tools available. The Google Keyword Planner is simple to use by starting your keyword list building by searching by word, phrase or category. You can apply different filters such as countries and date ranges to further target your data.
Jaaxy – Jaaxy is a research tool that helps you identify the number of other websites that are competing for keywords. Jaaxy gives you 30 free searches before requiring an upgrade to a paid service. The Jaaxy Quoted Search Results (QSR) shows the number of websites ranked by Google for the search terms used. The SEO score reflects the the likelihood of being ranked on the first page of Google. Higher the number, higher the likelihood. The color-coded Keyword Quality Indicatior (KQI) shows whether the keyword is great, OK or poor. Since the screenshot above does not show the QSR or KQI values, you can run a search query below. Just enter a search term, click the button and see the results.
Long Tail Pro – Users are able to create hundreds or thousands of unique keywords. Long Tail Pro provides information related to keyword competitiveness as well as competitor analysis. A big advantage to using LTP is how quickly LTP returns large amounts of data. LTP uses a proprietary algorithm that measures the competitiveness of keywords. Long Tail Pro offers a 10-day trail period for $1.
Keyword Finder – KW Finder is another tool to find long tail keywords. KW Finder lets you search by country and language to find multiple words or phrases. Searching using multiple words narrows the focus of the returned results. Search engines will return fewer, but more competitive results. Kwfinder is a paid subscription service, but you can do two searches every 24 hours. The following screenshot shows kwfinder.
InstaKeywords – InstaKeywords is a free keyword research tool. Upgrading to a premium account opens up additional features such as competition analysis scores. The screenshot below shows the search results which includes global and local searches as well as Cost per click (CPC) information. The competition data was covered since I used the free version.
AnswerThePublic – AnswerThePublic is all about understanding the question a searcher is asking. AnswerThePublic provides research data from Google and Bing search engines. The data is returned in the form of questions likely asked either visualization form or tabular as shown in the examples below.
Soovle As a free to use service, Soovle supports results from Google, Wikipedia, Amazon, Bing, Yahoo, YouTube and Answers.com. As seen from the example below, Soolve returns auto-completed results for “market research tools” from Google, YouTube, Bing and Yahoo!
Keyword Tool – Keyword Tool is a free tool that provides up to 750+ keywords based on Google, Bing, Yahoo and apple app store for free. While Keyword Tool is free, there are little suggestions to pay (upgrade) to access the search volume, CPC and competition data as you can see in the screenshot below. I found that to be annoying.
SEMrush – SEMrush is a premium keyword research tool. But SEMrush does offer a 30 day free trial. SEMrush goes a step beyond just finding the best keywords. SEMrush also provides keywords your competitor sites use. It gives you the ability to track and analyze the keywords your competitors are using. SEMrush offers one of the most complete research tool sets available.
Übersuggest – Übersuggest is a free research tool based on the principle of Google autosuggest. It appends letters alphabetically to your keywords and then finds all the keyword strings that come with the same letter set. no idea about the monthly searches or competition of the displayed keywords. This screenshot shows the returns listed alphabetically.
Keyword Eye – It is a free tool with several upgrade options. The basic version of Keyword Eye provides Google, YouTube and Amazon keyword suggestions as well as Reddit trending content. Free accounts are limited to ten searches daily. LSI keywords, competitor analysis, link analysis, and question finder are available with upgrade. The following screenshot shows the results for the search for “market research tools” of which there were 125 results returned.
Latent Semantic Indexing (LSI) keyword research tools
I have separated out the following two research tools as they are focused on LSI keywords. While the tools listed above may return LSI words, they are predominately keyword tools.
Ultimate Keyword Hunter – Ultimate Keyword Hunter is a free LSI keyword research tool to find the perfect LSI related terms and keywords. It scans the top 10 Google results pages for repeated keywords. UKH is a desktop application so it needs to be downloaded and installed. The installation is easy and only takes a couple of minutes. The screenshot below shows the results for the search term “market research tools.”
LSIGraph – LSIGraph Keyword Generator. Start generating Latent Semantic Indexing (LSI) Keywords for your SEO needs with our free LSI Keyword Generator tool. You must be careful using LSI research tools because not all the results returned relate to the subject. For example, the following screenshot shows tool belt and tool stand as well as stock research tools. None of these are related to internet marketing research.
There are many advantages to using proven keyword tools to build keyword lists. Primarily, it enables you to create lists that best match your potential customers and website users. Creating large lists helps generate more traffic to your business and improve your profitability.
While I have tried these tools, I only use several. Try them all out and see which ones work best for you to create your keyword lists.
I love feedback. Please fill in the form below if you have any questions or comments. Please share this page. And if you are using any tools that are not on this list, I would love to hear about them.