13 Proven Keyword Tools for Creating Keyword Lists

Introduction to Keywords

What is a keyword? Google defines keyword as “words or phrases describing your product or service…”  

It sounds like searching a dictionary to create a long list of words!

KeywordsIdeally, your chosen keywords will match the words or search terms people use to search and find products, services and information on the internet. A common term used in keyword research is “long tail keyword.” Long tail keywords refers to three, four or more word phrases specific to your product or service.

Long tail keywords typically give better results than generic keywords. More descriptive phrases, keyphrases, if you will, provide for greater targeting of potential customers or users.

Another term you may see associated with keyword is Latent Semantic Indexing (LSI). LSI keywords are keywords that are semantically linked to your main keyword.

Search engines crawl websites searching, collecting and collating common words and phrases. These words and phrases are then considered keywords by the search engines. Then synonyms are considered.  This is to build the contextual relationship of the content. So if your page title was “Apple Computers,” for example, the search engine would expect to find words related to Apple Computers like Steven Jobs, iPad, iPhone, Apple II, to name a few.

In practical terms, if a person was searching for the term “Apple II,” the search engine software would not include “apple pie recipes” in the return results if the website content included words similar to Apple products and services.

Why is creating keyword lists important?

The following reasons highlight the importance of creating lists. Most of the tools below include the capability to download or export the results to separate files.

  • Keywords are an important element of search engine optimization (SEO). SEO are techniques designed to improve your website ranking or visibility in the search engine results returned to people searching for products, services or information. Keywords make your website visible to the public.
  • Keywords are also important in creating successful ads.  One of the ways to get visitors to visit your website is through paid advertising. Without generating lists, there is a real possibility of missing some very profitable keywords. Also, you should be able to determine which ones are the most competitive resulting in higher costs.
  • Another important reason  is creating content for your website. Search engine results pages (SERP) is all about returning the most relevant pages as determined by quality of content. While a website will generally have an overall theme focused on a particular subject, individual pages or posts focus on more specific related keywords. Having a list helps with finding ideas for new content.

13 proven tools for finding keywords

The following list of free and premium keyword research tools are some of the best or most popular tools available. Some are free while others include upgrade options. Premium tools generally require a subscription either monthly or yearly. The premium services  generally provides greater keyword research data information.

Google Keyword Planner If you want keyword research results, you can go to the biggest source there is. Google. As part of the Google Adwords paid advertising system, it is one of the most popular, if not the most popular research tools available.  The Google Keyword Planner is simple to use by starting your keyword list building by searching by word, phrase or category. You can apply different filters such as countries and date ranges to further target your data.

Keyword planner from Google Adwords

Google Adwords keyword planner

Jaazy keyword tool

Jaazy Keyword Tool

JaaxyJaaxy is a research tool that helps you identify the number of other websites that are competing for keywords. Jaaxy gives you 30 free searches before requiring an upgrade to a paid service. The Jaaxy Quoted Search Results (QSR) shows the number of websites ranked by Google for the search terms used. The SEO score reflects the the likelihood of being ranked on the first page of Google. Higher the number, higher the likelihood. The color-coded Keyword Quality Indicatior (KQI) shows whether the keyword is great, OK or poor. Since the screenshot above does not show the QSR or KQI values, you can run a search query below. Just enter a search term, click the button and see the results.


Long Tail ProLong Tail Pro  – Users are able to create hundreds or thousands of unique keywords. Long Tail Pro provides information related to keyword competitiveness as well as competitor analysis. A big advantage to using LTP is how quickly LTP returns large amounts of data. LTP uses a proprietary algorithm that measures the competitiveness of keywords. Long Tail Pro offers a 10-day trail period for $1.

Keyword Finder – KW Finder is another tool to find long tail keywords.  KW Finder lets you search by country and language to find multiple words or phrases. Searching using multiple words narrows the focus of the returned results. Search engines will return fewer, but more competitive results. Kwfinder is a paid subscription service, but you can do two searches every 24 hours. The following screenshot shows kwfinder.

Keyword Finder

Keyword Finder

InstaKeywords – InstaKeywords is a free keyword research tool. Upgrading to a premium account opens up additional features such as competition analysis scores. The screenshot below shows the search results which includes global and local searches as well as Cost per click (CPC) information. The competition data was covered since I used the free version.

InstaKeywords

InstaKeywords

 

InstaKeyword Results

InstaKeyword Results

AnswerThePublic –  AnswerThePublic is all about understanding the question a searcher is asking. AnswerThePublic provides research data from Google and Bing search engines. The data is returned in the form of questions likely asked either visualization form or tabular as shown in the examples below.

AnswerThePublic Free Keyword Tool

AnswerThePublic Free Keyword Tool

 

AnswerThePublic Free Keyword Tool Results

AnswerThePublic Free Keyword Tool Results

Soovle  As a free to use service, Soovle supports results from Google, Wikipedia, Amazon, Bing, Yahoo, YouTube and Answers.com. As seen from the example below, Soolve returns auto-completed results for “market research tools” from Google, YouTube, Bing and Yahoo!

Soolve Free Keyword Tool Results

Soolve Free Keyword Tool Results

 

Keyword Tool – Keyword Tool is a free tool that provides up to 750+ keywords based on Google, Bing, Yahoo and apple app store for free. While Keyword Tool is free, there are little suggestions to pay (upgrade) to access the search volume, CPC and competition data as you can see in the screenshot below. I found that to be annoying.

Keyword Tool

Keyword Tool

Keyword Tool Results

Keyword Tool Results

 

SEMrush – SEMrush is a premium keyword research tool. But SEMrush does offer a 30 day free trial. SEMrush goes a step beyond just finding the best keywords. SEMrush also provides keywords your competitor sites use. It gives you the ability to track and analyze the keywords your competitors are using. SEMrush offers one of the most complete research tool sets available.

SEMrush

SEMrush

 

SEMrush Results

SEMrush Results

Übersuggest – Übersuggest is a free research tool based on the principle of Google autosuggest. It appends letters alphabetically to your keywords and then finds all the keyword strings that come with the same letter set. no idea about the monthly searches or competition of the displayed keywords. This screenshot shows the returns listed alphabetically.

 

Übersuggest

Übersuggest

Übersuggest Results

Übersuggest Results

 

Keyword Eye – It is a free tool with several upgrade options. The basic version of Keyword Eye provides Google, YouTube and Amazon keyword suggestions as well as Reddit trending content. Free accounts are limited to ten searches daily. LSI keywords, competitor analysis, link analysis, and question finder are available with upgrade. The following screenshot shows the results for the search for “market research tools” of which there were 125 results returned.

Keyword Eye Results

Keyword Eye Results

 

Latent Semantic Indexing (LSI) keyword research tools

I have separated out the following two research tools as they are focused on LSI keywords. While the tools listed above may return LSI words, they are predominately keyword tools.

Ultimate Keyword Hunter –  Ultimate Keyword Hunter is a free LSI keyword research tool to find the perfect LSI related terms and keywords. It scans the top 10 Google results pages for repeated keywords. UKH is a desktop application so it needs to be downloaded and installed. The installation is easy and only takes a couple of minutes. The screenshot below shows the results for the search term “market research tools.”

Ultimate Keyword Hunter

Ultimate Keyword Hunter

Ultimate Keyword Hunter Results

Ultimate Keyword Hunter Results

 

LSIGraph – LSIGraph Keyword Generator. Start generating Latent Semantic Indexing (LSI) Keywords for your SEO needs with our free LSI Keyword Generator tool. You must be careful using LSI research tools because not all the results returned relate to the subject. For example, the following screenshot shows tool belt and tool stand as well as stock research tools. None of these are related to internet marketing research.

LSIGraph Keyword Generator Results

LSIGraph Keyword Generator Results

 

Conclusion

There are many advantages to using proven keyword tools to build keyword lists. Primarily, it enables you to create lists that best match your potential customers and website users. Creating large lists helps generate more traffic to your business and improve your profitability.

While I have tried these tools, I only use several. Try them all out and see which ones work best for you to create your keyword lists.

I love feedback. Please fill in the form below if you have any questions or comments. Please share this page. And if you are using any tools that are not on this list, I would love to hear about them.

 

 

12 thoughts on “13 Proven Keyword Tools for Creating Keyword Lists

  1. Thank you for this informational article!

    I love creating websites and truly understand the importance of content and keyword selection!

    I have always been an avid jaaxy fan! This website reminds me that there are other options as well!

    Thanks again for this information! I can’t wait to perform my own research on some of these other options!

  2. GlenPalo this is awesome.

    Out of Grad school I use to work with veterans who were trying to start new careers, and look for employment as they transitioned from military to civilian life. It was really difficult for them, and had I known about this opportunity for them, I think it wold have been great.

    One of the biggest problems is that things are much different in civilian work environments and had the veterans just started a business based on some of the skills they had developed when they were in active duty, they likely would’ve been much more successful than working as a cashier at the local market, you know?

    Thanks–

    Nerissa S.

    #WorldTravelPlannerHQ

    • Thanks Nerissa. I appreciate you taking time to read and comment. The purpose of developing Home Business for Veterans is to help the transition from military to civilian life. And to help everyone avoid the many scams and ripoffs being promoted.

  3. Very interesting article with lots of useful information about keyword tools and most of all so many keyword tools to experiment with as well.

    I never realized there were so many different keyword tools available online to use until today, now my question to you how does one choose out of all these great tools?

    • Thanks for stopping by and reading my page. It just comes to experimenting with them and see if they work for you. Ultimately, it comes to personal preference.

  4. Hi, this is is really a useful list of keyword tools. I have tried some of them. Never understood Google Keyword Planner. Many of these tools are not so good because they do not give the most critical parameters like qsr for example. Jaaxy gives this for sure.

    The one that I have not tried is Long Tail Pro. This tool is a bit puzzling, have seen some good reports about it, and the price looks reasonable because you pay only once. But I would like to try it.

    Did you manage to put hand on it?

    • I appreciate you taking time to review and comment. I never did get a chance to try Long Tail Pro. But I know several experts who have said great things about it.

  5. Hi there,

    Thank you for this information. I’ve been looking for a post like this. Good information, all in one place. Some of this tools have a monthly payment, some of them are free. I’m starting out with my first website. I have read a lot about the importance of SEO, in order to rank your site. I realize that I must use a keyword platform to get advantage with rankings on google. However, you give 13 tools to create keyword lists. Do you have any suggestion to get started? I have a tiny budget, so, what is the cheapest option but at the same time, the one that has the best functionality? A free option to get started would be great also!
    Thank you very much!

    • Hi Frank. I definitely recommend going with the free ones first. Google Keyword Planner to start. Once you understand keywords, then use Jaaxy since you get 30 free searches. And use Ãœbersuggest as it is free.

  6. Hi,

    I’ve been doing affiliate marketing for a couple of years now and I 100% mirror your thoughts that long tail keywords are the way forward, They are very specific and you have far less competing sites as well!

    I’m a jaaxy user myself as well as Uber for getting keyword suggestions both of which are in my experience great tools!

    I see there are a number of other tools that you have recommended as well, I must admit I’m not familiar with the rest of them but I will go check them out!

    • Hi Nate. Thanks for commenting! I have maxed out with Jaaxy. I have been experimenting with a bunch of others before I decide to upgrade with Jaaxy. LSI keywords are important because it is all related to content. Do you use any other tools besides Jaaxy and Uber?

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